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Missha is probably the most famous Korean cosmetics brand in the world, comparable in terms of quality, market positioning and beauty of packaging and containers to Estee Lauder, with the particularity of having much more ingredients and active ingredients within a clearly lower price.

Missha's offer is truly articulated: the products are divided by lines, each dedicated to different skin type covering all steps of the Korean Beauty Skincare Routine and offering to the market an infinite number of quality and cutting-edge cosmetics.

A special attention to the sheet masks and Hydro-gel: the manufacture is very accurate, they are well soaked in serum and active ingredients and have a low price.

BB creams and Magic Cushion are among the most famous and desirable color creams/foundations for their high performance.